The ResidentIQ Promotional video serves as an informational ad to promote their new consolidated platform. The video was launched on social media, and used as ResidentIQ’s main booth video at North American Apartmentalize 2023.
Motion Graphic Designer
Promotional Video
In May of 2023, Resident IQ told us they would be launching a new version of their software that focuses on providing their customers with everything they would need in one central location. They wanted a quick and engaging video that they could use at a conference they would be attending in June of 2023.
For this project, I knew my main objective was to find a way to present the message they were wanting to convey in a way that was both fun and engaging. This was achieved by using bright colors and quick animations.
During the storyboarding process, I found that the colorful circles found in the Resident IQ logo would be perfect for the main animation element.
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